Project Information
Description of Entry
The unique site conditions for this project gave us an opportunity to design a new, from-the-ground-up, Bloomingdale's building that addressed two distinct scales: the vehicular scale along El Camino Real and the pedestrian scale within the Stanford Shopping Center.
These observations, along with our prevailing winds and sun angles analyses, allowed us to develop a design with a strategically placed facade materials and entrances. We were able to maximize the interior retail space while establishing an overall exterior massing that allowed the building to fit properly within the scale of its surroundings.
Highly visible from the street and accessible from the shopping center, Bloomingdale's Stanford is a prominent shopping destination.
Shopping Center Information
Type of Project
Other
Physical Characteristics of Project
Other
Total Acreage of Site
Total Acreage of Site
Before Renovation / Expansion | After Renovation / Expansion | Net Difference: plus or (minus) | Number of Levels |
Other Uses: Office
Other Uses: Hotel
Other Uses: Residential
Other Uses: Residential
Other Uses
Other Uses
Trade Area/Cachement Area Information
Project Trade Area
Population of Primary Trade Area | Population of Secondary Trade Area | Annualized percentage of shoppers anticipated being from outside of trade area (e.g., tourists, conventioneers) |
Retail Information
Total Retail Space
Total Acreage of Site
Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) |
Gross Leasable Area (small shop excluding anchors)
Gross Leasable Area (small shop excluding anchors)
Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) | Total Number of Retail Stores (excluding anchors) |
Total Number of Retail Stores (including anchors)
Major Tenants
Parking Information
Number of Parking Spaces Provided
Deck Parking
If deck parking, list vehicle capacity and number of levels of parking structure and briefly describe how structure connects to center.
How many parking space are required by code?
Development Schedule
Original Project Opening Date
Official Project Opening Date
Current renovation expansion opening date
Professional Recognition
Development Company
Owner
Production or Executive Architect
Graphic Designer
Lighting Designer
Landscape Architect
General Contractor
Management Company
Finance Company
Summary
Entry Summary
Describe the characteristics of the project you are submitting for an award.
In what ways do you feel that other developers can benefit from your experience?
Was this project a public-private partnership or joint effort with a governmental entity? If so, what is the name of that agency, and what was the nature of their involvement in the project?
Describe the financing involved in the project.
If you had this project to do over again, what would you do differently? Why?
Renovations / Expansions
Explain why the owner decided to renovate or expand. Include a description of the existing conditions prior to renovation or expansion (physical conditions, sales, tenant mix, vacancy factor and the like)
Describe how the renovation or expansion altered those conditions.
What do you believe to be the key reasons for the success of the project? Why?
How did you determine the business success of the project? (Cite 'before' and 'after' statistics to back up the claim.)
If the center was kept open during construction, explain what measures were taken to ensure shopper safety and main shopper traffic, and what impact the work had on business.
In addition to the physical improvements, what ancillary measures were taken to enhance the center?
Describe any new marketing and/or re-leasing approaches successfully implemented during the period.
If yes, at what level?
Describe the project's central approach to sustainability such as energy and water use, the internal environment, pollution, transport, materials, waste, ecology and management processes.
Supporting Marterials
Documentation
Tenant Mix / Merchandising Plan
Maps / Floor Plan
Photo Gallery
Audio / Video
Project Information
Description of Entry
The unique site conditions for this project gave us an opportunity to design a new, from-the-ground-up, Bloomingdale's building that addressed two distinct scales: the vehicular scale along El Camino Real and the pedestrian scale within the Stanford Shopping Center.
These observations, along with our prevailing winds and sun angles analyses, allowed us to develop a design with a strategically placed facade materials and entrances. We were able to maximize the interior retail space while establishing an overall exterior massing that allowed the building to fit properly within the scale of its surroundings.
Highly visible from the street and accessible from the shopping center, Bloomingdale's Stanford is a prominent shopping destination.
Shopping Center Information
Type of Project
Other
Physical Characteristics of Project
Other
Total Acreage of Site
Total Acreage of Site
Before Renovation / Expansion | After Renovation / Expansion | Net Difference: plus or (minus) | Number of Levels |
Other Uses: Office
Other Uses: Hotel
Other Uses: Residential
Other Uses: Residential
Other Uses
Other Uses
Trade Area/Cachement Area Information
Project Trade Area
Population of Primary Trade Area | Population of Secondary Trade Area | Annualized percentage of shoppers anticipated being from outside of trade area (e.g., tourists, conventioneers) |
Retail Information
Total Retail Space
Total Acreage of Site
Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) |
Gross Leasable Area (small shop excluding anchors)
Gross Leasable Area (small shop excluding anchors)
Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) | Total Number of Retail Stores (excluding anchors) |
Total Number of Retail Stores (including anchors)
Major Tenants
Parking Information
Number of Parking Spaces Provided
Deck Parking
If deck parking, list vehicle capacity and number of levels of parking structure and briefly describe how structure connects to center.
How many parking space are required by code?
Development Schedule
Original Project Opening Date
Official Project Opening Date
Professional Recognition
Development Company
Owner
Production or Executive Architect
Graphic Designer
Lighting Designer
Landscape Architect
General Contractor
Management Company
Finance Company
Summary
Entry Summary
Describe the characteristics of the project you are submitting for an award.
In what ways do you feel that other developers can benefit from your experience?
Was this project a public-private partnership or joint effort with a governmental entity? If so, what is the name of that agency, and what was the nature of their involvement in the project?
Describe the financing involved in the project.
If you had this project to do over again, what would you do differently? Why?
New Developments
Explain what specific design and construction problems were solved or how new standards in the areas of design and construction were established.
Describe what you feel to be the key reasons for the success of the project (environmental enhancements, space utilization, construction costs, and the like).
Was the developer required to make an investment in the community? If so, explain what had to be done and what the impact was on the community.
Sustainable Design
Is your project ISO, LEED, ARUP or BREEAM certified?
If yes, at what level?
Describe the project's central approach to sustainability such as energy and water use, the internal environment, pollution, transport, materials, waste, ecology and management processes.
Supporting Marterials
Documentation
Tenant Mix / Merchandising Plan
Maps / Floor Plan
Photo Gallery
Audio / Video
Description of Entry
The unique site conditions for this project gave us an opportunity to design a new, from-the-ground-up, Bloomingdale's building that addressed two distinct scales: the vehicular scale along El Camino Real and the pedestrian scale within the Stanford Shopping Center.
These observations, along with our prevailing winds and sun angles analyses, allowed us to develop a design with a strategically placed facade materials and entrances. We were able to maximize the interior retail space while establishing an overall exterior massing that allowed the building to fit properly within the scale of its surroundings.
Highly visible from the street and accessible from the shopping center, Bloomingdale's Stanford is a prominent shopping destination.
Size of Store
107000
Company Name
Bloomingdale's
Architect
Kevin Kennon
Designer
Kevin Kennon
General Contractor
C.W Driver
Type of Merchandise
Apparel
Opening Date
11/24/2014
If Renovation, Store's Original Opening Date
Store's Renovated Opening Date
Summary
Retail Store Design
Provide detailed information on the design concept, including background on the reasons for the concept, its development and impact on store image and sales performance.
The unique site conditions for this project gave us an opportunity to design a new, from-the-ground-up. Bloomingdale's building addressed two distinct scales: the vehicular scale along El Camino Real and the pedestrian scale within the Stanford Shopping Center. These observations, along with our prevailing winds and sun angles analyses, allowed us to develop a design with a strategically placed facade materials and entrances. We were able to maximize window areas using a variety of glass types provided by glass supplier Viracon and create a more inviting retail facade while also meeting the requirements of California's Title 24 Energy Code. Low-e, low-iron glass with a silk-screen and other translucent treatments were used for the upper floors above the storefront ground level.
The smooth exterior plaster walls and black porcelain tile complement the glass areas, and with carefully detailed stainless steel trim and reveals, help achieve an overall higher level of finish and appearance than a more conventional retail store "box". We were able to maximize the interior retail space while establishing an overall exterior massing that allowed the building to fit properly within the scale of its surroundings. The design embodies Palo Alto's sleek and modern aesthetic utilizing advanced materials, local inspiration, and high-tech elements.
Describe the integration of interior, storefront and merchandise displays.
Representing its modern and savvy surroundings, the Stanford store unites Bloomingdale's classic roots with industrial elegance. With interior walls outfitted in French grey green and a third of the building penetrating natural light, the store inspires an inviting feeling of openness. Even before stepping inside, Bloomingdale's establishes its presence with an architecturally advanced exterior structure of sleek white panels with one third of the structure penetrating natural light. Radiating a feeling of modernism and simplicity, combined with classic Bloomingdale's black and white decor, the exterior invites the community to experience a revived neighborhood store.
Upon entering the store, shoppers are welcomed by craftsman style paneling and black and white tile that is iconic to Bloomingdale's.
From exterior to interior, the design reflects Palo Alto’s modern aesthetic through innovative materials, local design inspiration and high-tech elements. From “smart” fitting rooms to lighting scheme customization, every aspect of this store looks to the future while maintaining Bloomingdale’s rich heritage. The abundance of exterior windows creates a light and open feeling despite the smaller foot print of the store.
Describe the specific materials used in creating the new concept.
There were three main materials:
The glass, which was meant to allow as much visibility as possible. The exterior plaster, which was used because it is a much higher quality finish than normally seen on retail "boxes". The black porcelain tile base, which is also a high quality finish and meant to express the higher level shopping experience of Bloomingdale's. Finally, both the plaster and tile reinforce the white and black look of the Bloomingdale's brand.
If this is a renovation, describe the impact on sales. If this is a new store, comment on sales performance to date versus the planned performance.
N/A
Total cost per square meters including design, leasehold improvements and fixtures.
Approximately $150/sq. ft.
Documentation
Floor Plan
Audio / Video
Bloomingdale's Palo Alto
Category
Retail Store Design > Stores in excess of 10,001 sq. ft. in area
Description
Stanford Shopping Center
{ Address#projectAddress.City},
Stanford Shopping Center, 1 Stanford Shopping Center
Palo Alto, California 94304
Winner Status
- Commendation