Project Information
Description of Entry
Springfield Town Center is a super-regional, enclosed mall in Fairfax County, VA, a densely populated, wealthy community – located outside of Washington, DC. The mall originally opened in 1973 and became a premier shopping center in the region. Over the years, following lack of investment in the property, the mall lost its traction with customers who were gravitating to other destinations. In 2012, former owner Vornado Realty Trust (owners from 2006-2015) launched a long-awaited redevelopment to overhaul the center.
While the center’s department stores remained opened, the enclosed mall was shuttered, demolished and completely rebuilt. The property was brought up to a new standard, combining a number of uses into one environment with aesthetics and finishes suited for attracting a sophisticated clientele. The shopper experience was completely upgraded with components such as a luxury movie theater, fitness center, destination dining & entertainment offerings, off-price retailers, fast fashion purveyors, junior box, lifestyle tenants, and best-of-breed small shops. Additionally, shopper-friendly amenities were added to provide a comfortable experience for consumers – including soft-seating, charging stations, children’s play areas, same-day delivery and package stow and valet parking. When the property reopened in October 2014, it was received with fanfare by the community, shoppers and media.
Another 3 million sf of developable land has been approved, with future phases to include office, residential units, hotel space and additional retail. This future phase of smart-growth densification is expected to happen over the next decade under the direction of PREIT, which purchased the property in 2015.
Shopping Center Information
Type of Project
Super-regional Center
Other
n/a
Physical Characteristics of Project
Mall
Other
n/a
Total Acreage of Site
78
Total Acreage of Site
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference: plus or (minus) | Number of Levels |
| 78 | 78 | 0 | 2 |
Other Uses: Office
Other Uses: Hotel
Other Uses: Residential
Other Uses: Residential
0
Other Uses
none
Other Uses
0
Trade Area/Cachement Area Information
Project Trade Area
Suburban
| Population of Primary Trade Area | Population of Secondary Trade Area | Annualized percentage of shoppers anticipated being from outside of trade area (e.g., tourists, conventioneers) |
| 795000 | 0 | 15 |
Retail Information
Total Retail Space
1300000
Total Acreage of Site
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) |
| 78 | 78 | 0 |
Gross Leasable Area (small shop excluding anchors)
700000
Gross Leasable Area (small shop excluding anchors)
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) | Total Number of Retail Stores (excluding anchors) |
| 795000 | 700000 | -95000 | 115 |
Total Number of Retail Stores (including anchors)
118
Major Tenants
Macy's: 252,200 sf
Target: 180:800 sf
JCPenney: 209,100 sf
Dick's Sporting Goods: 53,900 sf
Regal Cinemas: 52,700 sf
LA Fitness: 41,200 sf
Dave & Busters: 33,900 sf
Nordstrom Rack: 33,000 sf
Saks Off 5th: 29,100 sf
Yard House: 10,300 sf
Maggiano's Little Italy: 9,100 sf
Zinburger: 6,600 sf
Chuy's: 7,900 sf
H&M: 26,245 sf
Forever 21: 24,335 sf
J.Crew: 6,000 sf
Victoria's Secret: 9,250 sf
Top Shop: 6,720 sf
Parking Information
Number of Parking Spaces Provided
7600
Deck Parking
Yes
If deck parking, list vehicle capacity and number of levels of parking structure and briefly describe how structure connects to center.
Frontier Garage - 6 levels with 3,160 spaces with an additional 25 ADA Spaces. Attaches directly to Upper Level Macy's via sky bridge. Attaches to mall common area adjacent to Dick's Sporting Goods on second level via sky bridge and on the ground level via a crosswalk and landscaped walkway.
Loisdale Garage - 3 levels with 780 spaces with an additional 15 ADA Spaces. Attaches to the mall's common area on second level via sky bridge and on the ground level via a crosswalk and landscaped walkway.
How many parking space are required by code?
5600
Development Schedule
Original Project Opening Date
4/2/1973
Official Project Opening Date
10/17/2014
Current renovation expansion opening date
10/17/2014
Professional Recognition
Development Company
Vornado / PREIT
Owner
PREIT
Production or Executive Architect
JPRA Architects
Graphic Designer
505Design
Lighting Designer
The Lighting Practice
Landscape Architect
Christopher Consultants, LTD
General Contractor
Whiting-Turner, Inc.
Management Company
PREIT
Finance Company
Summary
Entry Summary
Describe the characteristics of the project you are submitting for an award.
Springfield Town Center is a super-regional, enclosed mall in Fairfax County, VA, a densely populated, wealthy community – located outside of Washington, DC. The mall originally opened in 1973 and became a premier shopping center in the region. Over the years, following lack of investment in the property, the mall lost its traction with customers who were gravitating to other destinations. In 2012, former owner Vornado Realty Trust (owners from 2006-2015) launched a long-awaited redevelopment to overhaul the center.
While the center’s department stores remained opened, the enclosed mall was shuttered, demolished and completely rebuilt. The property was brought up to a new standard, combining a number of uses into one environment with aesthetics and finishes suited for attracting a sophisticated clientele. The shopper experience was completely upgraded with components such as a luxury movie theater, fitness center, destination dining & entertainment offerings, off-price retailers, fast fashion purveyors, junior box, lifestyle tenants, and best-of-breed small shops. Additionally, shopper-friendly amenities were added to provide a comfortable experience for consumers – including soft-seating, charging stations, children’s play areas, same-day delivery and package stow and valet parking. When the property reopened in October 2014, it was received with fanfare by the community, shoppers and media.
Another 3 million sf of developable land has been approved, with future phases to include office, residential units, hotel space and additional retail. This future phase of smart-growth densification is expected to happen over the next decade under the direction of PREIT, which purchased the property in 2015.
In what ways do you feel that other developers can benefit from your experience?
The redevelopment of Springfield Town Center was designed to leverage the strong demographics of the region (Fairfax County is one of the wealthiest in the country) and its unparalleled location (known as the “mixing bowl,” it’s a parcel of land near four major highways/roads delivered 550,000+ vehicles per day). As a result, high-end, in-demand retailers were brought onto the project – including Michael Kors, J. Crew, Sephora, H&M, Topshop and Topman.
Additionally, as shopping habits continue to evolve, the redevelopment was focused on created a versatile shopping environment where consumers could dine, shop, be entertained, exercise, relax and enjoy a social experience.The property welcomed new retailers across various segments – from dining and entertainment, to off-price options like Nordstrom RACK and Saks OFF 5th allowing shoppers to tap into the luxury market, to fitness centers and more. Evidencing the success of this model, the restaurants and entertainment components deliver $80+ million in annual gross sales to the property, more than some of the best department stores in the country generate.
Wider hallways allow for better visibility into anchor courts and elevated family amenities appeal to all ages – with a traditional play area for younger children, a children’s library court, and an interactive seat zone for older children complimented by Dave & Buster’s, offering entertainment for most ages.
Additionally, obtaining early approval for future development phases was key to maximizing the value of the site and an important factor in PREIT’s decision to acquire the property.
Was this project a public-private partnership or joint effort with a governmental entity? If so, what is the name of that agency, and what was the nature of their involvement in the project?
While coordination and communication with local officials was necessary, this project didn’t receive any public funding or assistance.
Describe the financing involved in the project.
This was a self-funded redevelopment. PREIT acquired the property at a cap rate over 6.5% when the value of the development rights are factored in. In today’s environment malls generating sales over $500/sf in such a high quality market, trade well inside that, creating instant value.
If you had this project to do over again, what would you do differently? Why?
Given the restaurant offerings, the food court was slightly overbuilt, As such some of the the space was re-adapted and included in the new two level Saks Fifth Avenue OFF Fifth store, thus rightsizing the food court.
Additionally, the property could have benefited from additional green space, to create a more walkable environment along the restaurant plaza.
Renovations / Expansions
Explain why the owner decided to renovate or expand. Include a description of the existing conditions prior to renovation or expansion (physical conditions, sales, tenant mix, vacancy factor and the like)
Springfield Town Center was a successful mall for many years after its opening in 1973. Yet the original owners did not invest in the upkeep of the property and over time, it lost its vibrancy. The mall was extremely difficult to navigate, with tight common areas and poor sightlines. It lacked a main entrance and the aesthetics of a welcoming gateway to the mall. By the late 1990s, nearby retail center Tysons Corner had eclipsed Springfield Town Center as the premier shopping destination in the region.
Over this same period of time, the Fairfax population and household incomes grew at a rapid pace – decreasing local shoppers’ desire for a deteriorating mall experience. As a result, high-end, quality retailers were opening nearby, further detracting from the mall’s appeal. Quality tenants were proactively terminating their presence at the mall, thereby leaving a poor tenant mix with local and temporary retailers. Several security incidents were also marring the mall’s reputation, and the property was performing well below its market competitors.
It was clear that the Springfield Town Center needed a revitalization given the strength of the location and trade area.
Describe how the renovation or expansion altered those conditions.
The interior of the mall was completely demolished,rebuilt, remerchandised and re-branded, giving the property a fresh start to maximize its potential value with an improved layout, modern look and feel, and quality retailers that would attract the high-income residents in the Fairfax County area.
The new design significantly improved the layout of the mall, allowing for easier navigation and more appealing sightlines. The hallways were widened to allow for better visibility into anchor courts; family amenities were added throughout the mall; and the layout was optimized for a more convenient shopping experience.
From a design perspective, the redevelopment property mirrors the character and attitude of the greater Washington DC area. With unique indoor/outdoor experiences, it balances a fresh and fashion-forward aesthetic of DC – with large skylights and large modern common areas – with elegance and sophistication of the Virginia countryside – with elements of granite, limestone and glass. The result is a vibrant, open and inviting design that elevates the atmosphere and shopping experience for consumers.
As a result, the property attracted new and high quality retailers and restaurants, which would ultimately drive traffic to the mall from the neighboring residents of Fairfax County. Michael Kors, Yard House, Maggiano’s, Zinburger, Topshop and Topman, Francesca’s, Swarovski, J.Crew and Nordstrom Rack – among others – opened after the redevelopment, with additional in-demand retailers, such as Saks Fifth Avenue, OFF Fifth opening since the redevelopment was complete.
What do you believe to be the key reasons for the success of the project? Why?
The redevelopment of the project solved all of the issues that the mall previously faced. It completely reimagined the architecture, aesthetic and layout of the mall to create a modern and engaging environment for shoppers, rather than a run-down, ineffective design. It attracted a new, diverse, high-quality tenant mix that attracted the affluent demographics of the region, rather than losing traffic to competative sites. It provided multiple uses – from retail, to dining, to entertainment, to fitness – to offer a variety of options for consumers. It also addressed previous safety concerns, ensuring that the property has proper security measurements in place.
Anchor stores – Target, Macy’s and JCPenney, which remained opened during the redevelopment – saw 30 percent increase in sales upon the grand opening of Springfield Town Center. First year sales of $508 per square foot have outpaced project expectations of $465 per square foot. Today, Springfield Town Center is a highly-visited, diverse, and inviting shopping destination – a far cry from its position in the 1990s and 2000s.
How did you determine the business success of the project? (Cite 'before' and 'after' statistics to back up the claim.)
The project proforma was built around an expectation of stabilized sales of $465 per square foot. First year sales reached over $500 per square foot – with a clear track for even stronger growth moving forward. Anchors saw an immediate spike in sales with the grand reopening, increasing 30 percent. Additionally, restaurants are generating more than $80 million in aggregate sales and have become the property’s fourth anchor. As a result, Springfield Town Center is on track to exceed original NOI projections of $25 million in net operating income upon stabilization. These combined financial successes, coupled with the overwhelming positive shopper feedback, demonstrate the instant success and continued viability of the mall.
If the center was kept open during construction, explain what measures were taken to ensure shopper safety and main shopper traffic, and what impact the work had on business.
The mall’s three anchors – Target, Macy’s and JCPenney – were the only stores that remained open during the redevelopment. The common area entrances to these stores were blocked off, as the entire common area was closed, gutted and completely rebuilt.
To help keep the property secure, sections of the parking lot were designated and clearly marked for shopper use. These sections were safely distanced away from any construction to ensure shopper safety. There were zero safety incidents during the redevelopment.
In addition to the physical improvements, what ancillary measures were taken to enhance the center?
Elevating the shopper experience is a key priority for Springfield Town Center. In addition to the physical redevelopment, the mall has implemented a number of amenities and features to enhance the overall experience at the mall. To further ensure safety for customers, the mall is equipped with an improved security system with 122 security cameras and 33 blue-light call boxes on the property. The mall offers mobile charging stations in soft seating spaces and Wi-Fi in common areas to keep people connected on-the-go, as well as valet parking and electric vehicle charging in the parking lots for added convenience. A concierge-inspired customer service center also augments the mall’s service offerings for shoppers, allowing the center to offer package stowing and same-day delivery services.
Describe any new marketing and/or re-leasing approaches successfully implemented during the period.
Since Springfield Town Center reopened and PREIT acquired the property, various new programs were implemented to further market the mall, drive traffic and increase shopper engagement. The mall launched a shopper rewards program, known as PREIT Perks, in which shoppers can earn credit on their purchases at the mall. For every $250 spent at mall retailers, shoppers earn $10 back on their next transaction at the mall. In addition to benefiting shoppers, the program also connects consumers to retailers, giving brands access to real-time payment data and shopper insights.
Additionally, the mall also launched DeLiv – a free same-day delivery services. Springfield Town Center shoppers can have all of their in-mall purchases delivered the same day, or held at Guest Services for pickup. Shoppers can also check their coat and packages at no cost – making their shopping trip even more convenient.
No
If yes, at what level?
Describe the project's central approach to sustainability such as energy and water use, the internal environment, pollution, transport, materials, waste, ecology and management processes.
Springfield Town Center maintains multiple approaches to sustainability – from overall mall operations, to green initiatives for tenants, to offerings for consumers.
At the operations level, the property is more energy efficient with the installation of a white roof. For lighting, it uses an advanced energy management system that enables the mall to program parking lot lights – providing full lighting later at night in the areas surrounding the restaurants, while reducing lighting/energy consumption in areas of the parking fields that don't directly support parking for the restaurants. In regards to water, high quality, artificial plants are featured on the interior to reduce water consumption. Watering exterior plants is also conducted at night to reduce evaporation and, therefore, consumption.
For tenants, the mall provides number recycling opportunities for merchants, including cardboard, glass, plastic, aluminum and kitchen oil. Additionally, to support the reduction of air pollution, Springfield Town Center leverages its close proximity to the Metro and provides free commuter parking, via a lease with the county. The mall also supports a local shuttle (TAGS Transportation Association of Greater Springfield) that operates between the Metro, the mall and a few other stops.
Supporting Marterials
Documentation
Tenant Mix / Merchandising Plan
Maps / Floor Plan
Photo Gallery
Audio / Video
Project Information
Description of Entry
Springfield Town Center is a super-regional, enclosed mall in Fairfax County, VA, a densely populated, wealthy community – located outside of Washington, DC. The mall originally opened in 1973 and became a premier shopping center in the region. Over the years, following lack of investment in the property, the mall lost its traction with customers who were gravitating to other destinations. In 2012, former owner Vornado Realty Trust (owners from 2006-2015) launched a long-awaited redevelopment to overhaul the center.
While the center’s department stores remained opened, the enclosed mall was shuttered, demolished and completely rebuilt. The property was brought up to a new standard, combining a number of uses into one environment with aesthetics and finishes suited for attracting a sophisticated clientele. The shopper experience was completely upgraded with components such as a luxury movie theater, fitness center, destination dining & entertainment offerings, off-price retailers, fast fashion purveyors, junior box, lifestyle tenants, and best-of-breed small shops. Additionally, shopper-friendly amenities were added to provide a comfortable experience for consumers – including soft-seating, charging stations, children’s play areas, same-day delivery and package stow and valet parking. When the property reopened in October 2014, it was received with fanfare by the community, shoppers and media.
Another 3 million sf of developable land has been approved, with future phases to include office, residential units, hotel space and additional retail. This future phase of smart-growth densification is expected to happen over the next decade under the direction of PREIT, which purchased the property in 2015.
Shopping Center Information
Type of Project
Super-regional Center
Other
n/a
Physical Characteristics of Project
Mall
Other
n/a
Total Acreage of Site
78
Total Acreage of Site
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference: plus or (minus) | Number of Levels |
| 78 | 78 | 0 | 2 |
Other Uses: Office
Other Uses: Hotel
Other Uses: Residential
Other Uses: Residential
0
Other Uses
none
Other Uses
0
Trade Area/Cachement Area Information
Project Trade Area
Suburban
| Population of Primary Trade Area | Population of Secondary Trade Area | Annualized percentage of shoppers anticipated being from outside of trade area (e.g., tourists, conventioneers) |
| 795000 | 0 | 15 |
Retail Information
Total Retail Space
1300000
Total Acreage of Site
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) |
| 78 | 78 | 0 |
Gross Leasable Area (small shop excluding anchors)
700000
Gross Leasable Area (small shop excluding anchors)
| Before Renovation / Expansion | After Renovation / Expansion | Net Difference-Plus or (minus) | Total Number of Retail Stores (excluding anchors) |
| 795000 | 700000 | -95000 | 115 |
Total Number of Retail Stores (including anchors)
118
Major Tenants
Macy's: 252,200 sf
Target: 180:800 sf
JCPenney: 209,100 sf
Dick's Sporting Goods: 53,900 sf
Regal Cinemas: 52,700 sf
LA Fitness: 41,200 sf
Dave & Busters: 33,900 sf
Nordstrom Rack: 33,000 sf
Saks Off 5th: 29,100 sf
Yard House: 10,300 sf
Maggiano's Little Italy: 9,100 sf
Zinburger: 6,600 sf
Chuy's: 7,900 sf
H&M: 26,245 sf
Forever 21: 24,335 sf
J.Crew: 6,000 sf
Victoria's Secret: 9,250 sf
Top Shop: 6,720 sf
Parking Information
Number of Parking Spaces Provided
7600
Deck Parking
Yes
If deck parking, list vehicle capacity and number of levels of parking structure and briefly describe how structure connects to center.
Frontier Garage - 6 levels with 3,160 spaces with an additional 25 ADA Spaces. Attaches directly to Upper Level Macy's via sky bridge. Attaches to mall common area adjacent to Dick's Sporting Goods on second level via sky bridge and on the ground level via a crosswalk and landscaped walkway.
Loisdale Garage - 3 levels with 780 spaces with an additional 15 ADA Spaces. Attaches to the mall's common area on second level via sky bridge and on the ground level via a crosswalk and landscaped walkway.
How many parking space are required by code?
5600
Development Schedule
Original Project Opening Date
4/2/1973
Official Project Opening Date
10/17/2014
Professional Recognition
Development Company
Vornado / PREIT
Owner
PREIT
Production or Executive Architect
JPRA Architects
Graphic Designer
505Design
Lighting Designer
The Lighting Practice
Landscape Architect
Christopher Consultants, LTD
General Contractor
Whiting-Turner, Inc.
Management Company
PREIT
Finance Company
Summary
Entry Summary
Describe the characteristics of the project you are submitting for an award.
Springfield Town Center is a super-regional, enclosed mall in Fairfax County, VA, a densely populated, wealthy community – located outside of Washington, DC. The mall originally opened in 1973 and became a premier shopping center in the region. Over the years, following lack of investment in the property, the mall lost its traction with customers who were gravitating to other destinations. In 2012, former owner Vornado Realty Trust (owners from 2006-2015) launched a long-awaited redevelopment to overhaul the center.
While the center’s department stores remained opened, the enclosed mall was shuttered, demolished and completely rebuilt. The property was brought up to a new standard, combining a number of uses into one environment with aesthetics and finishes suited for attracting a sophisticated clientele. The shopper experience was completely upgraded with components such as a luxury movie theater, fitness center, destination dining & entertainment offerings, off-price retailers, fast fashion purveyors, junior box, lifestyle tenants, and best-of-breed small shops. Additionally, shopper-friendly amenities were added to provide a comfortable experience for consumers – including soft-seating, charging stations, children’s play areas, same-day delivery and package stow and valet parking. When the property reopened in October 2014, it was received with fanfare by the community, shoppers and media.
Another 3 million sf of developable land has been approved, with future phases to include office, residential units, hotel space and additional retail. This future phase of smart-growth densification is expected to happen over the next decade under the direction of PREIT, which purchased the property in 2015.
In what ways do you feel that other developers can benefit from your experience?
The redevelopment of Springfield Town Center was designed to leverage the strong demographics of the region (Fairfax County is one of the wealthiest in the country) and its unparalleled location (known as the “mixing bowl,” it’s a parcel of land near four major highways/roads delivered 550,000+ vehicles per day). As a result, high-end, in-demand retailers were brought onto the project – including Michael Kors, J. Crew, Sephora, H&M, Topshop and Topman.
Additionally, as shopping habits continue to evolve, the redevelopment was focused on created a versatile shopping environment where consumers could dine, shop, be entertained, exercise, relax and enjoy a social experience.The property welcomed new retailers across various segments – from dining and entertainment, to off-price options like Nordstrom RACK and Saks OFF 5th allowing shoppers to tap into the luxury market, to fitness centers and more. Evidencing the success of this model, the restaurants and entertainment components deliver $80+ million in annual gross sales to the property, more than some of the best department stores in the country generate.
Wider hallways allow for better visibility into anchor courts and elevated family amenities appeal to all ages – with a traditional play area for younger children, a children’s library court, and an interactive seat zone for older children complimented by Dave & Buster’s, offering entertainment for most ages.
Additionally, obtaining early approval for future development phases was key to maximizing the value of the site and an important factor in PREIT’s decision to acquire the property.
Was this project a public-private partnership or joint effort with a governmental entity? If so, what is the name of that agency, and what was the nature of their involvement in the project?
While coordination and communication with local officials was necessary, this project didn’t receive any public funding or assistance.
Describe the financing involved in the project.
This was a self-funded redevelopment. PREIT acquired the property at a cap rate over 6.5% when the value of the development rights are factored in. In today’s environment malls generating sales over $500/sf in such a high quality market, trade well inside that, creating instant value.
If you had this project to do over again, what would you do differently? Why?
Given the restaurant offerings, the food court was slightly overbuilt, As such some of the the space was re-adapted and included in the new two level Saks Fifth Avenue OFF Fifth store, thus rightsizing the food court.
Additionally, the property could have benefited from additional green space, to create a more walkable environment along the restaurant plaza.
New Developments
Explain what specific design and construction problems were solved or how new standards in the areas of design and construction were established.
Describe what you feel to be the key reasons for the success of the project (environmental enhancements, space utilization, construction costs, and the like).
Was the developer required to make an investment in the community? If so, explain what had to be done and what the impact was on the community.
Sustainable Design
Is your project ISO, LEED, ARUP or BREEAM certified?
No
If yes, at what level?
Describe the project's central approach to sustainability such as energy and water use, the internal environment, pollution, transport, materials, waste, ecology and management processes.
Springfield Town Center maintains multiple approaches to sustainability – from overall mall operations, to green initiatives for tenants, to offerings for consumers.
At the operations level, the property is more energy efficient with the installation of a white roof. For lighting, it uses an advanced energy management system that enables the mall to program parking lot lights – providing full lighting later at night in the areas surrounding the restaurants, while reducing lighting/energy consumption in areas of the parking fields that don't directly support parking for the restaurants. In regards to water, high quality, artificial plants are featured on the interior to reduce water consumption. Watering exterior plants is also conducted at night to reduce evaporation and, therefore, consumption.
For tenants, the mall provides number recycling opportunities for merchants, including cardboard, glass, plastic, aluminum and kitchen oil. Additionally, to support the reduction of air pollution, Springfield Town Center leverages its close proximity to the Metro and provides free commuter parking, via a lease with the county. The mall also supports a local shuttle (TAGS Transportation Association of Greater Springfield) that operates between the Metro, the mall and a few other stops.
Supporting Marterials
Documentation
Tenant Mix / Merchandising Plan
Maps / Floor Plan
Photo Gallery
Audio / Video
Description of Entry
Springfield Town Center is a super-regional, enclosed mall in Fairfax County, VA, a densely populated, wealthy community – located outside of Washington, DC. The mall originally opened in 1973 and became a premier shopping center in the region. Over the years, following lack of investment in the property, the mall lost its traction with customers who were gravitating to other destinations. In 2012, former owner Vornado Realty Trust (owners from 2006-2015) launched a long-awaited redevelopment to overhaul the center.
While the center’s department stores remained opened, the enclosed mall was shuttered, demolished and completely rebuilt. The property was brought up to a new standard, combining a number of uses into one environment with aesthetics and finishes suited for attracting a sophisticated clientele. The shopper experience was completely upgraded with components such as a luxury movie theater, fitness center, destination dining & entertainment offerings, off-price retailers, fast fashion purveyors, junior box, lifestyle tenants, and best-of-breed small shops. Additionally, shopper-friendly amenities were added to provide a comfortable experience for consumers – including soft-seating, charging stations, children’s play areas, same-day delivery and package stow and valet parking. When the property reopened in October 2014, it was received with fanfare by the community, shoppers and media.
Another 3 million sf of developable land has been approved, with future phases to include office, residential units, hotel space and additional retail. This future phase of smart-growth densification is expected to happen over the next decade under the direction of PREIT, which purchased the property in 2015.
Size of Store
Company Name
Architect
Designer
General Contractor
Type of Merchandise
Opening Date
If Renovation, Store's Original Opening Date
Store's Renovated Opening Date
Summary
Retail Store Design
Provide detailed information on the design concept, including background on the reasons for the concept, its development and impact on store image and sales performance.
Describe the integration of interior, storefront and merchandise displays.
Describe the specific materials used in creating the new concept.
If this is a renovation, describe the impact on sales. If this is a new store, comment on sales performance to date versus the planned performance.
Total cost per square meters including design, leasehold improvements and fixtures.
Documentation
Floor Plan
Audio / Video
Springfield Town Center
Category
Renovations/Expansions > Retail projects over 500,000 sq. ft. of total retail space
Description
6500 Springfield Mall
{22150 Address#projectAddress.City}, Virginia 22150
,
Winner Status
- Commendation